There is a strong sense that the economic, cultural and political landscape is becoming more deeply integrated and interdependent. Nonetheless, the metrics and data collection frameworks for measuring the patterns and structures that are taking shape are still in development and being tested. Today, there is no consensus as to how globalization should be measured, let alone how pervasive the process is. Different schools attest to different views whether globalization has already rendered the world flat in terms of information, people and capital flow. Certain data points show that cross-border differences and locality play a more significant role than most of us would guesstimate:

  • International calls, including internet telephony lingers at only 6%;
  • The population of first generation immigrants still doesn’t exceed 3%;
  • Direct cross-border investments peaked at 9% in 2012;
  • The export/GDP ratio is at 30%; however, accounting for multiple counting of relations the number is likely around only 20%

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What You See, What You Get

A unique feature of providing a service is the disparity between the implementation / scope of offerings and the perceived / expected suitability. Translation and localization is no different – being a blend of management, linguistics, software engineering, research and of course translation, it is not always trivial to understand the inner workings. Customers may as well ask: What does a service encompass and why? How does cost relate to value? What pieces of information may help create the best fitting output? Why not rely on automation in every step of the way? What is the breakdown of the production timeline? Which management path to take or file format to use? And why are these questions important at all? On the other, the provider’s side of the coin, customer priorities and goals are not always clear.

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A man who needs no introduction, Renato Beninatto writes in his January post about the zeitgeist of the industry, as he does every year. As Renato puts it, 2013 might be a year for evolution, rather than revolution, when things are settling down. While we are standing in anticipation for the next big thing, let’s put on our mythbusting cap, and look into the tropes of today’s localization world. In the upcoming series of posts, we check on the evolutionary state of the most prevalent, already mature concepts. And when the revolution comes, we hope they won’t be the first against the wall either.principe_collaborate_2M Continue reading

Benefits of a Unified Localization Pipeline

After having set off on various tangents about terminology lifecycle management that caters to a truly niche but savvy audience, let’s keep it lean and tight today with a case study about how a unified localization pipeline:

  • Reduced validation overhead
  • Ensured consistency between cross-dependent translations running in parallel
  • Facilitated collaboration
  • Resulted in quicker turnaround times and 15% growth in the translation output
  • Streamlined maintenance processes and thus reduced individual project costs
  • Cleared up roles and responsibilities

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